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Phillips Murrah Paying it Forward campaign benefits Arts Council Oklahoma City in June

Phillips Murrah Paying It Forward Header Graphic

Phillips Murrah Presents: Paying It Forward

Amplifying the message of one non-profit each month for a year

[Paying It Forward] In Dec. 2020, Phillips Murrah partnered with Oklahoma NPR radio station KGOU to sponsor broadcast announcements each month that shine a light on a selected non-profit organization. Our aim is to amplify each beneficiary organizations’ needs and goals, and to help increase awareness, drive volunteer quality and quantity, assist in fundraising support, and improve capacity to deliver service to the community.

Our beneficiary in June is Arts Council Oklahoma City, proudly exposing our community to the full spectrum of art in its many forms. By focusing on teaching, learning, and appreciating the arts, their events and programs help the residents to create, experience, and enjoy art.  #PIFOKC


June Beneficiary

Arts Council Oklahoma City

Arts Council logo

Arts Council Oklahoma City is a nonprofit 501 (C)(3) organization that is dedicated to bringing the arts and the community together through free or low-cost, large-scale downtown Oklahoma City cultural events and a variety of arts outreach activities that impact under-served populations.

Contact Arts Council Oklahoma City: https://www.artscouncilokc.com/

To VOLUNTEER at the 2021 Festival of the Arts: https://www.artscouncilokc.com/foa_volunteer/

DONATE to Arts Council Oklahoma City: https://www.classy.org/give/140086/#!/donation/checkout

Arts Council Oklahoma City on Social Media:

Facebook logo icon Instagram logo icon Twitter logo icon


Previous Beneficiaries

May 2021: Partners in Public Health
April 2021: CASA of Oklahoma County
March 2021: The Homeless Alliance
February 2021: Mental Health Association Oklahoma
January 2021: Positive Tomorrows
December 2020: Regional Food Bank of Oklahoma

Sign of the Times – The Nuts and Bolts of Raising Awareness

What’s in a name? For Phillips Murrah, our name represents over 30 years of dedication and partnership with our clients and our community. We are proud to announce our new exterior sign, which proudly hangs on OKC’s Corporate Tower, wherein our headquarters is located.

It’s no secret that Phillips Murrah has ramped up our effort to raise the profile of our Firm’s name and recognition of our logo, and our new Corporate Tower sign is a fine example of “pure branding.” However, it is important to also point out that “pure branding” has not been our recent promotional path.

Over the years, our Firm, as well as our individual attorneys and staff, has been very active in the community through dedicating time, energy and funding to many causes and organizations throughout Oklahoma City.  However, many of these efforts have flown under the radar regarding our position in the consciousness of the community. The fundamental motivation for these actions simply does not include praise or recognition.

However, from a branding standpoint, it is important to tie our innate philanthropic spirit, both as individuals and as a corporation, into a larger campaign designed to share who Phillips Murrah is and what we do outside of providing excellent representation for our clients. This is why many of our recent promotional campaigns are concerted efforts to achieve two goals: One, to raise awareness of our brand in the community, and two, to ensure that each of these campaigns demonstrate our commitment to the community.

For example, our partnership with the Oklahoma City Thunder, through our Blocks for Bucks campaign, directly benefits the Thunder Cares Foundation. For each shot blocked by our home team during home games, Phillips Murrah donates $100 to Thunder Cares, which helps fund the great work they do in the community. For the 2017-2018 season, Phillips Murrah donated a total of $17,000 to Thunder Cares. We are happy to say that we’re on our way to exceed that amount for the 2018-2019 NBA season.

Another example of this two-pronged strategy is our sponsorship of the Six Day Cellars tent at the 2018 Festival of the Arts. While helping provide a great area for leisure and refreshment to patrons of OKC’s annual art festival, we are also proud to help fund one of our city’s great non-profit organizations, Arts Council Oklahoma City. We are repeating our sponsorship of Six Day Cellars at the 2019 Festival of the Arts.

Through these and other campaigns, including with the StoryCorps Mobile Recording Booth, Regional Food Bank of Oklahoma and Cristo Rey, Phillips Murrah goes beyond “pure branding” to ensure that those who become more aware of our Firm’s name through our promotional efforts also understand that, while we are committed to the success of our clients, we are also committed to helping build a better community.

By Dave Rhea, Director of Marketing at Phillips Murrah