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Phillips Murrah donates to Regional Food Bank of Oklahoma on behalf of ALFA International

On Friday, Nov. 20, Phillips Murrah Director Byrona J. Maule presented a donation of $2500 to Jennifer Eckert, Director of Development for the Regional Food Bank of Oklahoma. The donation is a part of ALFA International‘s 40 Days of Giving program.

Phillips Murrah Byrona Maule donation check to Regional Food Bank of Oklahoma

Phillips Murrah Director Byrona Maule, on left, presents a social distancing-friendly check to Regional Food Bank of Oklahoma’s Director of Development, Jennifer Eckert, as a part of ALFA International’s 40 Days of Giving campaign.

Byrona chose Regional Food Bank, Oklahoma’s largest domestic hunger-relief 501(c)(3) nonprofit, as the beneficiary to help fund their important and effective work in the fight against hunger, especially as related to their Food for Kids program. Food for Kids serves children directly through four programs: Backpack Program, Kids Café, Summer Feeding and School Pantries.

“There is a critical connection between childhood nutrition and cognitive and physical development,” Byrona explained. “Nutritional deficiencies, of even a relatively short-term nature, can negatively impact a child’s health, behavior, and the ability to concentrate and perform complex tasks.”

Byrona presented our social distancing-friendly, six-foot presentation check to Jennifer to mark the occasion. Through this donation, Phillips Murrah’s ALFA #40DaysofGiving donation will be included in RFB’s Holiday Match program, which will double its impact in the community.

“The donation comes at a crucial time, as our neighbors across the state are impacted by the COVID-19 pandemic, the economic downturn and a devastating ice storm,” said Stacy Dykstra, Chief Executive Officer of Regional Food Bank of Oklahoma. “Thanks to the generosity of Phillips Murrah, we will be able to provide 20,000 meals to Oklahomans living with food insecurity.”

To donate to the Regional Food Bank of Oklahoma, go to RFBO.org.

About ALFA International

ALFA International is the premier network of independent law firms, of which Phillips Murrah is the exclusive Oklahoma City member.  Founded in 1980, ALFA International was the first and continues to be one of the largest and strongest legal networks.  We have 150 members firms throughout the world.  Our 80 U.S. firms maintain offices in 95 of the 100 largest metropolitan areas.  Our 70 international firms are located throughout Europe, Asia, Australia/New Zealand, Africa, Canada, Mexico and South America.

Sign of the Times – The Nuts and Bolts of Raising Awareness

What’s in a name? For Phillips Murrah, our name represents over 30 years of dedication and partnership with our clients and our community. We are proud to announce our new exterior sign, which proudly hangs on OKC’s Corporate Tower, wherein our headquarters is located.

It’s no secret that Phillips Murrah has ramped up our effort to raise the profile of our Firm’s name and recognition of our logo, and our new Corporate Tower sign is a fine example of “pure branding.” However, it is important to also point out that “pure branding” has not been our recent promotional path.

Over the years, our Firm, as well as our individual attorneys and staff, has been very active in the community through dedicating time, energy and funding to many causes and organizations throughout Oklahoma City.  However, many of these efforts have flown under the radar regarding our position in the consciousness of the community. The fundamental motivation for these actions simply does not include praise or recognition.

However, from a branding standpoint, it is important to tie our innate philanthropic spirit, both as individuals and as a corporation, into a larger campaign designed to share who Phillips Murrah is and what we do outside of providing excellent representation for our clients. This is why many of our recent promotional campaigns are concerted efforts to achieve two goals: One, to raise awareness of our brand in the community, and two, to ensure that each of these campaigns demonstrate our commitment to the community.

For example, our partnership with the Oklahoma City Thunder, through our Blocks for Bucks campaign, directly benefits the Thunder Cares Foundation. For each shot blocked by our home team during home games, Phillips Murrah donates $100 to Thunder Cares, which helps fund the great work they do in the community. For the 2017-2018 season, Phillips Murrah donated a total of $17,000 to Thunder Cares. We are happy to say that we’re on our way to exceed that amount for the 2018-2019 NBA season.

Another example of this two-pronged strategy is our sponsorship of the Six Day Cellars tent at the 2018 Festival of the Arts. While helping provide a great area for leisure and refreshment to patrons of OKC’s annual art festival, we are also proud to help fund one of our city’s great non-profit organizations, Arts Council Oklahoma City. We are repeating our sponsorship of Six Day Cellars at the 2019 Festival of the Arts.

Through these and other campaigns, including with the StoryCorps Mobile Recording Booth, Regional Food Bank of Oklahoma and Cristo Rey, Phillips Murrah goes beyond “pure branding” to ensure that those who become more aware of our Firm’s name through our promotional efforts also understand that, while we are committed to the success of our clients, we are also committed to helping build a better community.

By Dave Rhea, Director of Marketing at Phillips Murrah

Firm Halloween Party raises funds for Harvest Food Drive

Phillips Murrah staff members were given the chance to test their creativity and help raise money for the Regional Food Bank of Oklahoma on Tuesday at the Firm’s annual Halloween Party.